A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different
data extensions.
Which workflow should meet these requirements?

• A.File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
• B.Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• C.Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• D.File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

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As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?

• A.Build an email using multiple images, with all text saved in the brand font.
• B.Edit an email's HTML to list the custom brand font in the style tag's font-family property.
• C.Use a web-safe font for text that closely matches the brand's custom font.
• D.Build an email as one image, with all text saved in the brand font.

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Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:

• A.Number of items per order
• B.Last purchase date
• C.Products purchased from a competitor
• D.Channel preference of customers

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A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

• A.Use personalization strings created by selecting the data extension.
• B.Use AMPscript variables created from each field in the data extension.
• C.Use Dynamic Content rules to select a content area for each subscriber.
• D.Use Guide Template Language created for each field in the data extension.

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A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers

• A.Use SQL Query Activities to output a Sendable Salesforce Data Extension.
• B.Use SQL Query Activities to create a Sendable Synchronized Data Extension.
• C.Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
• D.Use Data Filters to segment data to output a Sendable Data Extension.

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