A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

• A.Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
• B.Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
• C.Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
• D.Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data

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Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

• A.Configure Contact Builder to automatically generate a unique subscriber key.
• B.Define the subscriber key as a unique value that does not relate to a specific channel.
• C.When using an external database of record, utilize that system's identifier as the contact key.
• D.Regularly merge duplicate contacts to keep tracking data accurately.

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What are the similarities between Automation Studio and Journey Builder?

• A.Have duration plus wait activity
• B.Ability to define an email send
• C.Fire an event from Automation Studio to Journey Builder

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Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

• A.Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
• B.Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
• C.Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
• D.Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

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A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?

• A.Triggered Automation: Import File > Group Refresh > Send Email(s)
• B.Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
• C.Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
• D.Triggered Automation: Import File > SQL Query(s) > Send Email(s)

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