Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

• A.Data Extension Entry Source in Journey Builder with a filter
• B.Relational data extensions with primary keys to match subscribers with their data
• C.Attribute group in Contact Builder for segmentation
• D.List model and Groups in Single Send Journeys

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A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers

• A.The directory Is unable to be used by another File Drop Automation.
• B.The directory used by the file trigger should be inside the import directory.
• C.They may utilize an external FTP site.
• D.The directory cannot contain more than five file triggers.

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A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?

• A.Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
• B.Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
• C.Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
• D.Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email

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A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

• A.Focus on creating and importing content for one primary channel.
• B.Establish a naming convention optimized for search.
• C.Import duplicate copies of content for different messages or groups.
• D.Review permissions and roles for users accessing Content Builder.
• E.Create a folder structure prior to importing assets.

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What is a function of the Content Detective tool?

• A.It helps guarantee placement of emails into the inbox
• B.It helps identify spam triggers in email content and subject lines
• C.It helps track customer traffic generated by content areas within a email
• D.It helps display content in a content box

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