Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

• A.Add CAPTCHA validation to the form
• B.Leverage a Smart Capture block
• C.A double opt-in at signup

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Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers

• A.Increase the use of dynamic content in emails
• B.Introduce more identity verification steps in check out process
• C.Adopt a Cart Abandonment Email Campaign
• D.Increase volume of emails to a wider audience

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A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?

• A.Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
• B.Create a Salesforce Data Extension for the user to select during a Guided Send.
• C.Add custom links to the page layouts in Marketing Cloud
• D.Create data validation rules for the integrated user in Sales Cloud.

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Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

• A.Query the _Contact Data View and transfer it weekly
• B.Configure the Contact Extract Activity in Automation Studio
• C.Schedule the Contacts Counts Standard Report
• D.Query the _Subscriber Data View and Extract it weekly

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Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

• A.Import File Activity > File Transfer Activity > Send Email
• B.File Transfer Activity > Import File Activity > Send Email
• C.File Transfer Activity > Send Email
• D.Import File Activity > Send Email

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