A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior
knowledge of SQL. Which tool he would use:

• A.Journey Builder
• B.Scheduled Send Emails
• C.Predictive Email
• D.Automation Studio

Comment: *

Name: *

Email: *

Verification: *

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?

• A.Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
• B.Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
• C.Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
• D.Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

Comment: *

Name: *

Email: *

Verification: *

A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
How should they manage unsubscribes by communication type?

• A.Create separate data extensions for each communication type and customize the subscription page.
• B.Create publication lists for each communication type, and associate the publication list on the send definition.
• C.Create a Boolean field for each communication type in the data extension and update the Profile Center.
• D.Create suppression lists for each communication type, and associate the suppression list on the send definition.

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?

• A.Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
• B.Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
• C.RMM accounts are unable to support this behaviors.
• D.Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.

Comment: *

Name: *

Email: *

Verification: *

The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

• A.Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
• B.Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
• C.Report activity that generates recent send summary report -> Report delivered directly to FTP
• D.Extract activity of tracking extracts that combines data into required file -> Transfer activity

Comment: *

Name: *

Email: *

Verification: *