TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this naming convention.

• A.Add ""Hero_CTA" to the traking alias field for each link
• B.Include an alias attribute in each anchor tag and populate it with "Hero_CTA"
• C.Include "Hero_CTA" in the link tooltip field for each link
• D.Include "Hero_CTA" in the link filename for each hero Image

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Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

• A.Build out an internal business governance and process to support this.
• B.Set up Approval Workflow and Share setting inside Marketing Cloud.
• C.Integrate an outside CMS with all these permissions built in.
• D.Edit the Content Permissions and Restrictions by Role setting for each user.

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Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

• A.Create a list in each BU and add subscribers with a matching Region to the list.
• B.Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
• C.Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
• D.Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

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A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

• A.Subscriber Preview and test Send
• B.Content Detective
• C.Subject and Preheader Validation

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A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

• A.A User initiated Email
• B.A recurring Send Schedule via Guided Send
• C.A Transactional Send Classification
• D.A Simple Send Email

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