Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?

• A.Social Studio
• B.Audience Studio
• C.Interaction Studio
• D.Advertising Studio

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Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

• A.Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
• B.Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
• C.Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
• D.Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

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A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

• A.Create and execute a Subscriber Engagement report.
• B.Create and execute a Data Filter on the_Click data view.
• C.Create and execute a SQL Query against the _Click data view.
• D.Create and execute a Tracking Extract.

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Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?

• A.Manually clear the OAuth token to refresh the connection.
• B.Change the connection option to Scope by User.
• C.Ensure the System User is assigned the Standard User Profile.
• D.Review Apex Jobs within Set Up in Sales Cloud.

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Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

• A.Scheduled Automation > File Transfer > Import > Series of Query Activities
• B.Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
• C.Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
• D.Triggered Automation> Import > Data Extension Extract > Marketing Journey

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