The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

• A.Data Extract Activity
• B.Filter Activity
• C.Automation Studio
• D.Playbooks

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What two additional best practices could be applied to the company's new email design?
Choose 2 answers

• A.Mobile optimized emails
• B.A mix of old branding with new branding
• C.Corresponding call-to-action included in primary message
• D.Use of emojis in preheader text

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Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers

• A.Purchase lists from companies that guarantee users have opted in.
• B.Exclude old or inactive email addresses.
• C.Ensure the spam complaint rate is between 1% and 3%.
• D.Authenticate email sending to distinguish it from spammers.
• E.Encourage subscribers to add the company's sending domain to their contacts.

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A new data extension named "Orders" contains order data. One row is recorded for each customer's order.
Customers can place multiple orders. The Orders data extension relates to other data extensions and contains the following fields:
* OrderNumber: a unique alphanumeric order number.
* CustomerID: a numeric customer identification number.
* OrderDate: the system date and time for the order.
* Instructions: an optional alphanumeric string that contains customer delivery notes.
What statement accurately reflects the configuration of the Orders data extension?

• A.CustomerID will be used as the Primary Key.
• B.OrderNumber will be used as the Primary Key.
• C.The OrderNumber field will be a Number data type field.
• D.All fields in the data extension are nullable.

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Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?

• A.Import File Activity > Send Email
• B.File Transfer Activity > Send Email
• C.File Transfer Activity > Import File Activity > Send Email
• D.Import FileActivity > File Transfer Activity > Send Email

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