A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? (Choose three.)

• A.Audience segmentation
• B.Specialized content
• C.Einstein content
• D.Personalization strings
• E.Dynamic content

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A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? (Choose three.)

• A.Design with the most important content at the top.
• B.Cut content to make the message fit above the fold.
• C.Stack the content in a single column.
• D.Keep copy simple and direct.
• E.Use image-based text for hero graphics.

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What are some things you should automate as an email marketer?

• A.Implement Customer satisfaction programs.
• B.Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.
• C.Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.
• D.Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.

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Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

• A.SQL Query Activity
• B.Post to Facebook
• C.Send SMS
• D.Decision Split
• E.Wait By Duration

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A marketer is completing a Send Preview based on a pre-deployment checklist.
What task is validated during the Send Preview?

• A.Confirm that each content area specified in the dynamic content rules exists.
• B.Ensure subscriber status at the time of send is Subscribed or Bounced.
• C.Identify phrases like "click here" or "Free!" that could be marked as spam.
• D.Ensure subscribers have not unsubscribed or are undeliverable.

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