Which strategy will improve email deliverability? (Choose 3)

• A.Ensure the spam complaint rate is between 1% and 3%
• B.Authenticate email to distinguish it from spammers
• C.Encourage subscribers to add the company's sending domain to their address books
• D.Purge old or inactive email addresses
• E.Purchase lists from companies that guarantee users have opted in

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What are three tactics for subscriber growth? (Select 3)

• A.Email capture via Facebook
• B.Online Newsletter
• C.Sign up requests specific to various sections of a website
• D.General Email Sign-up

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A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?

• A.The email will be sent to the email address stored on the data extension.
• B.The email will be sent to the field marked as the Primary Key.
• C.The email will be sent to the Subscriber Key on the All Subscribers List.
• D.The email will be sent to the email address stored on the All Subscribers List.

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A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

• A.The Email_Address field in the Data Extension
• B.The Subscriber ID in a System Data View Table
• C.The Customer_ID field in the Data Extension
• D.The Email Address Profile Attribute

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Northern Trail Outfitters (NTO) wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive.
Which two techniques could be used? (Choose two.)

• A.Use a Basic, Empty, or Themed Template in Content Builder.
• B.Include @media query CSS in the email.
• C.Include style="display:block" on all images.
• D.Use inline CSS styling on all HTML elements.

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