An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?

• A.SQL Query Activity
• B.Data Filters
• C.Audience Builder
• D.Contact Builder

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Describe email design best practices. What are the 3 stages of interaction? (Choose 3)

• A.Subject line
• B.Envelope
• C.Landing Page
• D.Body
• E.Footer

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How is Primary Key used?

• A.Primary Key is the unique value to identify a subscriber
• B.Primary Key prevents data from being overwritten in a data extension
• C.Primary Key is used when defining a Send Relationship
• D.Primary Key identifies a row or a field in a data extension as unique

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A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

• A.Require customers to provide their email address when calling customer service.
• B.Have customers opt in to email before they can shop online.
• C.Ask for an email address when a customer makes a purchase in-store.
• D.Create an in-store SMS campaign that offers a discount for opting in.

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Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike.
The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?

• A.Triggered Send
• B.Send Email Activity
• C.Send Flow
• D.Send Throttling

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