Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes What Approval Workflow should be used for this requirement?

• A.Standard Workflow
• B.Custom Workflow
• C.Two-Step Workflow
• D.Multi-Team Workflow

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How is Primary Key used?

• A.Primary Key is the unique value to identify a subscriber
• B.Primary Key identifies a row or a field in a data extension as unique
• C.Primary Key prevents data from being overwritten in a data extension
• D.Primary Key is used when defining a Send Relationship

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Where do you click Connect Campaign to associate a campaign with a journey?

• A.Journey Builder
• B.The Campaign Messages component on the campaign record
• C.The Campaign Messages component on the Lead or Contact record
• D.Email Studio

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Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose
2)

• A.Segment activity
• B.SQL Query activity
• C.Data Extract activity
• D.Filter activity

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A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

• A.HTML developers are needed to build templates, but not emails.
• B.One template can only be used for one email, maintaining brand standards.
• C.Templates provide the ability to create email messages using content blocks.
• D.Emails can be formatted for desktop and mobile without extra coding.

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