A business user wants to test the effectiveness of two CTA options, which testing option should the select?

• A.Rule Based Testing
• B.Variation Testing
• C.A/B Testing
• D.Time Based Testing

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What three features are used to support mobile web personalization?

• A.SiteMap
• B.Mobile Data Campaign
• C.Templates
• D.Mobile SDK
• E.Web SDK

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A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

• A.Use a segment to set a global goal
• B.Use engagement compare functionality to see the differences in key metrics and behaviours
• C.Use a segment to specify certain actions, which can be set as the goal for a campaign
• D.Use a segment to setup a filter, then use the filter in campaign statistics

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Which global templates do you select and customize to provide trending blog recommendations on the homepage?

• A.Einstein content recommendation
• B.Banner with CTA
• C.Infobar with CTA
• D.Einstein product recommendation

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What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

• A.Exclusion
• B.Ingredient
• C.Variation
• D.Booster

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