LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

• A.Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
• B.Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
• C.Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
• D.Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

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Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

• A.Create a form with a Completion Action to send a pricing sheet.
• B.Create a Dynamic List based on page view to segment automatically
• C.Create a special campaign to track pricing page views.
• D.Create a Page Action set to Tag prospects as having viewed it and add them to a list.

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You can enable Progressive Profiling with Pardot Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

• A.False
• B.True

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It is recommended that Email Preference Center should use more than one page level depth

• A.False
• B.True

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When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

• A.Salesforce Connector User has 'Read' permission to the custom object
• B.Lead, Contact or Account record added as a Related Object to the Salesforce custom object
• C.Campaign or Opportunity record added as a Related Object to the Salesforce custom object
• D.Customized 'Display in Table' values when configuring fields

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