LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Pardot account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers

• A.Authentication increases deliverability rates of emails sent through Pardot.
• B.Authentication proves Pardot is a legitimate sender of LenoxSoft's emails.
• C.Authentication ensures the company's sending IP will not appear on blocklists.
• D.Authentication provides legal protection against email abuse complaints.

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When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

• A.Segment cold prospects with a low score to reengage for initial email sends.
• B.Segment prospects with free email service providers for initial email sends.
• C.Segment the best and most active contacts for initial email sends.
• D.Segment internal employees with high scores for initial email sends.

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LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

• A.Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list
• B.Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list
• C.Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List
• D.Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

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What activities can be done in Pardot's engagement program? [Choose one answer]

• A.Trigger, listen and check
• B.Trigger, activity and rule
• C.Trigger, action and rule
• D.Trigger, activity and check

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The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

• A.Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
• B.Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
• C.Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
• D.Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.

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