The PO Sync is an ART event used to gain visibility into the ART's progress toward meeting its PI objectives and to make any necessary adjustments. The PO Sync is commonly facilitated by the Release Train Engineer (RTE), who is the servant leader and chief Scrum Master for the ART. The RTE helps to coordinate the PO Sync by inviting the Product Owners and Product Management, setting the agenda, managing the timebox, and resolving any impediments or conflicts. References: * Product Owner (PO) Sync - Scaled Agile Framework * Release Train Engineer and Solution Train Engineer - Scaled Agile Framework * 5 Practices to Start Scaling Agile by Mike Hall | Agile Velocity
Question 32
What is the key concern when evaluating the fit for a market segment?
Correct Answer: C
Market segmentation is the process of dividing a market into distinct groups of customers who have similar needs, preferences, or behaviors. Market segmentation helps enterprises identify and target the most valuable and profitable customer segments, design and deliver solutions that meet their needs, and optimize their marketing strategies and campaigns. However, market segmentation is not only based on quantitative factors, such as size, growth, and profitability, but also on qualitative factors, such as values, mission, and vision. A market segment should align with the enterprise's values and mission, which reflect its purpose, identity, and culture. A market segment that aligns with the enterprise's values and mission will help the enterprise achieve its strategic goals, create a positive brand image, and build trust and loyalty with customers. Reference: Customer Centricity - Scaled Agile Framework Advanced Topic - SAFe for Marketing - Scaled Agile Framework What is one consideration when evaluating the fit for a market segment? 5.4 Essential Factors in Effective Market Segmentation
Question 33
Which aspect of whole-product thinking captures a Customer's price sensitivity?
Correct Answer: C
The expected product is the aspect of whole-product thinking that captures a Customer's price sensitivity. Whole-product thinking is a framework that helps to define and deliver a complete solution that meets the Customer's needs and expectations. Whole-product thinking consists of four levels: generic product, expected product, augmented product, and potential product. The expected product is the level that includes the basic features and benefits that the Customer expects from the product, and that determines the Customer's willingness to pay for the product. The expected product reflects the Customer's price sensitivity, which is the degree to which the Customer's behavior is influenced by the price of the product. References: * Customer Centricity - Scaled Agile Framework * Analysis of the Effects of Perceived Value, Price Sensitivity, Word-of ... * Pricing Sensitivity: Meaning, Calculation & Strategy | Qualtrics * Which aspect of whole-product thinking captures a Customer's price ...
Question 34
Which statement is true about designing a data strategy?
Correct Answer: C
Designing a data strategy is the process of defining the vision, goals, principles, and governance of data and analytics in an organization. A data strategy should align with the business strategy and enable the delivery of value from data and AI initiatives. Designing a data strategy requires collaboration between Product Managers and their Customers, as they are the ones who understand the needs, problems, and opportunities of the market and the users. Product Managers and Customers should work together to identify the data sources, use cases, metrics, and feedback loops that will inform the data strategy and drive the data-driven decision making. References: * Design your data strategy in six steps | IBM * How to build and deliver an effective data strategy: part 1 - Microsoft UK Blog * Crafting Your Data Strategy - data.org * Designing Data Strategies - Development Gateway: An IREX Venture
Question 35
A Product Manager in a business-to-business market wants to disrupt a competitor by changing the work processes of a complex industrial process. Which Design Thinking tool will help in redesigning the work processes?
Correct Answer: B
Journey maps are a design thinking tool that help visualize the steps, interactions, and emotions of a user as they go through a process or a service. Journey maps can help redesign work processes by identifying the pain points, opportunities, and gaps in the current state, and by generating ideas for improving the user experience and value proposition in the future state. Journey maps can also help communicate the user needs and expectations to the stakeholders and align them on a common vision and goal. References: * Journey Maps - Scaled Agile Framework * Journey Mapping 101 | Nielsen Norman Group * Journey Mapping: The Ultimate Guide | Miro * Journey Mapping: How to Create One and Why It's Important
