A company has a lead form and wants to enrich their database immediately after a form is filled out. They have a subscription with a third-party enrichment service, which provides data that helps the company with better personalization and targeting.
What is the best integration method to collect this data from a third-party platform?

• A.Use Marketo's native enrichment feature to integrate the third-party platform
• B.Create an API to sync the data
• C.Integrate with a CRM to enrich the data
• D.Create a webhook to request the information

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What is the primary objective of an enablement rollout plan?

• A.Automate marketing workflows
• B.Enhance email deliverability
• C.Educate stakeholders on system usage
• D.Increase system uptime

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A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.
The company wants to track:
The number of leads generated by this campaign
Which channel generated the most leads
How many people completed the download and which medium drove them to the form What is the best approach to program configuration in Marketo to achieve this level of reporting?

• A.Create channels for Online Advertising and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for all advertising to the Paid Advertising program
• B.Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
• C.Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
• D.Create a channel for Web Content, and create a program with this channel Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads Apply Period Costs for all advertising to the program

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A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

• A.Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.
• B.Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
• C.Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
• D.Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.

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Your Marketo project involves integrating a CRM.
Which stakeholders should be included in the integration process?

• A.CRM Administrator and IT Team Lead
• B.Marketing Specialist and Content Creator
• C.Campaign Manager and Customer Support Agent
• D.Sales Manager and Data Analyst

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