A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.
What strategies can improve the scalability of campaigns in a global Marketo instance? (Choose two)
Which steps should be prioritized to improve workflow performance in Marketo? (Choose two)
What should be considered for efficient data schemas in Marketo? (Choose two)
