The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)

• A.The Marketo SOAP API is used as often as possible for such an integration
• B.Custom Headers are included in Webhooks to authenticate the outbound payload
• C.A single API user is created for all integrations that use the Marketo API
• D.IP restrictions are in place for the Marketo REST API to only allow incoming traffic from approved IP sources
• E.IP restrictions are in place for the Marketo SOAP API to only allow incoming traffic from approved IP sources

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What is the most critical aspect of designing an efficient data schema in Marketo?

• A.Ensuring field mappings align with external systems
• B.Using only static lists for segmentation
• C.Avoiding relational data structures
• D.Limiting data fields to mandatory inputs

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An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program's name Change the status in the program (based on the action) Write an Interesting Moment These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

• A.Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.
• B.Create global Interesting Moments campaigns based on specific triggers and using tokens.
• C.Use program-level templates to standardize campaign flows and tokens.
• D.Remove the program status change because this will be handled by the Acquisition Program update.

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A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

• A.In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
• B.Create a custom Javascript on the frontend webpage to verify data before form submission
• C.Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
• D.In the Admin section, select the field and enable the "Block Field Updates" feature

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A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

• A.Configure local program tokens to set UTM parameters
• B.Configure Program Member Custom Fields to track the UTM parameters
• C.Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
• D.Configure program tokens for UTM parameters that have been inherited from a parent folder
• E.Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
• F.Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions

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