A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?

• A.Choice the company used an inadequate data analysis system
• B.Confidence the combined data had insufficient certainty.
• C.Complexity, data from multiple sources was poorly matched and imprecise.
• D.Context; most if the posts were complaints about product performance.

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You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

• A.Repeal the same posts over and over.
• B.Create compelling ads and promote well-received organic posts.
• C.Evaluate the click through rates to your Web site.
• D.Address posts to the entire platform audience.

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Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?

• A.Employee compensation, cost of goods sold and pay-per-click fee.
• B.Total budget amount, pay-per-click fee and total clicks made.
• C.E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
• D.Graphic design cost, membership fee. pay-per-click fee and total clicks made.

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A mid-sized technical company has an active presence on multiple social media sites. It has a variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?

• A.Compare the advertising rates of multiple platforms and choose the least expensive one
• B.Identify the most common characteristics of their followers and select the platform that best targets them.
• C.Select the best possible graphic designer to create eye-catching, compelling advertisements.
• D.Consolidate the multiple platforms, by migrating users into one network.

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A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?

• A.Target data preprocessing
• B.Evaluation and interpretation
• C.Data transformation
• D.Data mining and patterning

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