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  1. Home
  2. CIW Certification
  3. 1D0-623 Exam
  4. CIW.1D0-623.v2024-12-04.q39 Dumps
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Question 36

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

Correct Answer: A
Using statistics from social media to predict behavior falls under social analysis. This involves analyzing data generated from social interactions to identify patterns, trends, and insights that can inform business decisions.
Social analysis leverages big data to understand consumer behavior, preferences, and potential future actions.
Performance management, decision science, and data exploration are broader concepts that encompass various types of data analysis, but social analysis specifically focuses on extracting valuable insights from social media platforms.
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Question 37

The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grew angry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?

Correct Answer: A
In the response stage of managing a crisis, the company should post responses to the messages explaining the problem and when it will be resolved. Transparency and timely communication are crucial in crisis management to maintain customer trust and manage negative sentiment. By acknowledging the issue, providing an explanation, and offering a timeline for resolution, the company demonstrates accountability and commitment to solving the problem. Removing postings, denying the error, or waiting to contact message posters privately can exacerbate the situation by appearing evasive or unresponsive. Preparing an executive report is important for long-term learning but does not address the immediate need for public communication and customer reassurance.
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Question 38

The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?

Correct Answer: D
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Question 39

A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?

Correct Answer: B
To stay on top of rapidly changing trends in social media, it is crucial for the fitness gym club to regularly review and update their strategies based on the latest trends and best practices. Scheduling quarterly or semi-annual reviews allows the club to systematically assess what is happening in the social media landscape, identify new opportunities, and adjust their approach accordingly. This proactive method ensures that the club remains relevant and can adapt to the dynamic nature of social media. While analytic data, live streaming, and outsourcing customer communications are valuable strategies, regular trend reviews provide a comprehensive approach to staying current.
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