Scenario:
A company is using different types of AI systems to enhance consumer engagement. These include chatbots, recommendation engines, and automated content generation tools.
Which of the following situations would be least likely to raise concerns under existing consumer protection laws?
A US-based mortgage lender has purchased a chatbot. They plan to have the chatbot collect information from consumers who are interested in loans and offer the consumers 2-3 different options based on its current pricing and product offerings, which change frequently. This chatbot was initially developed and previously deployed by a Russian airline for booking flights.
The best option for the part of the process that generates the loan offers is?
Which of the following disclosures is NOT required for an EU organization that developed and deployed a high-risk AI system?
Scenario:
A global organization wants to align with international frameworks on AI governance. They are reviewing guidance from the OECD on how to incorporate broader governance tools into their AI program.
Codes of conduct and collective agreements are what type of assessment tools as defined by the Organization for Economic Cooperation and Development (OECD)?
CASE STUDY
A global marketing agency is adapting a large language model ( " LLM " ) to generate content for an upcoming marketing campaign for a client ' s new product: a hard hat designed for construction workers of any gender to better protect them from head injuries.
The marketing agency is accessing the LLM through an application programming interface ( " API " ) developed by a third-party technology company. They want to generate text to be used for targeted advertising communications that highlight the benefits of the hard hat to potential purchasers. Both the marketing agency and the technology company have taken reasonable steps to address Al governance.
The marketing company has:
* Entered into a contract with the technology company with suitable representations and warranties.
* Completed an impact assessment on the LLM for this intended use.
* Built technical guidance on how to measure and mitigate bias in the LLM.
* Enabled technical aspects of transparency, explainability, robustness and privacy.
* Followed applicable regulatory requirements.
* Created specific legal statements and disclosures regarding the use of the Al on its client ' s advertising.
The technology company has:
* Provided guidance and resources to developers to address environmental concerns.
* Build technical guidance on how to measure and mitigate bias in the LLM.
* Provided tools and resources to measure bias specific to the LLM.
* Enabled technical aspects of transparency, explainability, robustness and privacy.
* Mapped and mitigated potential societal harms and large-scale impacts.
* Followed applicable regulatory requirements and industry standards.
* Created specific legal statements and disclosures regarding the LLM. including with respect to IP and rights to data.
The marketing company and its tech provider have taken reasonable steps to govern the AI's use, including legal disclosures, impact assessments, and bias mitigation. However, the company wants to takeone more stepto improve governance and reduce risks related to ongoing oversight and accountability.
While the marketing agency took steps to mitigate its risks, the best additional step would be to:
