Reference module: Sending offer emails
What is best practice for designing an action flow?

• A.Always configure an action with its own flow
• B.When designing a flow to be reused across multiple actions, use the Specify Treatment option to configure it with a specific treatment
• C.Limit the number steps per channel to 3
• D.When creating an action to be used as a flow template, set its availability to Always

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U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. Now the bank wants to limit the number of emails sent to their customers irrespective of past outcomes with a particular offer and customer. Which of the following options allows you to implement this business requirement?

• A.Suitability rules
• B.Customer contact limits
• C.Suppression policies
• D.Volume constraints

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U+ Bank has decided to nudge the Platinum Plus credit card to customers who visit their home page. Which arbitration factor do you configure to implement this requirement?

• A.Business levers
• B.Action value
• C.Propensity
• D.Context weighting

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U+, a retail bank, runs an audience simulation with only engagement policies in scope (no arbitration) to understand how its engagement policy conditions perform for its sampled customers. The image above shows the results of this simulation. What do the action-level numbers indicate?

• A.Number of customers who receive a particular action as the top action
• B.Number of times an action was presented as the top offer
• C.D
• D.Number of customers who qualify for a particular action
• E.Number of times an action was presented to customers

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To calculate the total number of customer responses of four actions in a group, you must use________________.

• A.one Group By component
• B.one Set Property component
• C.four Group By components
• D.four Set Property components

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