U+ Bank, a retail bank, uses Pega Customer Decision Hub for their one-to-one customer engagement. The bank now wants to change its offer prioritization to consider both business objectives and customer needs.
Which two factors do you configure in the Next-Best-Action Designer to implement this change? (Choose Two)

• A.Contact policies
• B.Engagement policies
• C.Business levers
• D.Context weighting

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U+ Bank has decided to use the Pega Customer Decision Hub to recommend more relevant banner ads to its customers when they visit the personal portal.
Select each placement type on the left and drag it to the correct requirement on the right.

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Pega customer Decision Hub enables organizations to make Next-Best decisions. To which type of a decision is Next-Best-Action applied?

• A.Determining if a borrow gets a loan
• B.Optimizing supply chain management
• C.Determining how to optimize inventories
• D.Predicting the time of a machine failure

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A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day 1. On day 3, it sends a reminder email to customers who haven't responded to the first email. On day 7, it sends a second reminder to customers who haven't responded to the first two emails. If you were to re-implement this requirement using the always-on outbound customer engagement paradigm, how would you approach this scenario?

• A.Create an action with a flow that contains 3 Send Email shapes, one for each email. Set appropriate wait times between the shapes
• B.Configure a primary schedule for the original offer email and setup an ad-hoc or emergency schedule to send reminder emails
• C.Create three segments to identify the target audience for each of the three offer emails - day 1, day 3 and day 7. Setup three schedules per day targeting each of the three segments
• D.Configure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies

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HOTSPOT
U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. The bank wants to limit the number of offers that customers can receive over a given period of time.
In the Answer Area, select the correct artifact you use to implement each requirement.

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