You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?
What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?
A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct Answers to this question.
From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?
You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud.
Based on the assumptions below, what would be your setup?