Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.

• A.Engagement with accounts and contacts is possible only via third party executed campaigns.
• B.As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
• C.Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
• D.It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.

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Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts.
Which system flags store the business relationships of these contacts? Note: There are 2 correct Answers to this question.

• A.SAPCRMBusinessPartnerId
• B.IsContact
• C.SAPERPAccountId
• D.IsConsumer

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Which application can be used to perform the following tasks?View import messages across the landscape and decide what action to take.Correct errors in the Marketing or in the source systems in a timely fashion and restart imports.Analyze imports and messages by multiple dimensions, and quickly resolve issues.Identify system issues that may have been previously hidden.

• A.Data Load Monitor
• B.Application Log
• C.Browse Contact Data
• D.Import Monitor

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You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?

• A.Often Bought Together (Interactions)Often Bought Together Across Transactions (Interactions)
• B.Top Sellers (Interactions)Often Bought Together (Interactions)
• C.Position a ProductOften Bought Together Across Transactions (Interactions)
• D.Recently Purchased Items (Interactions)Often Bought Together (Interactions)

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You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct Answers to this question.

• A.Assign an interaction type to communication medium
• B.Create interaction reason
• C.Assign media type
• D.Create and assign interaction channel
• E.Create interaction type

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