An idea is deemed successful if it strikes a balance among these three main criteria:
Note: There are 3 correct answers to this question.

• A.Feasibility - what can be possibly achieved in the near future?
• B.Viability - how sustainable is the idea in the long term?
• C.Differentiability - what is engaging with people directly?
• D.Desirability - who will want to use or buy the product/service?

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What are the phases within the Human Centered Approach to Innovation? Note: There are 2 correct Answers to this question.

• A.Explore
• B.Run & Scale
• C.Run & Sell
• D.Expand

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During the__________________________phase, ideas generated through the ideationprocess are transformed into concrete ideas.
Note: There are 1 correct answers to this question.

• A.Multiplication
• B.Remember the Future
• C.Implementation
• D.Persona

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While observations focus on the raw data that you have consciously recorded fromall the things you have heard and seen, an_______________comes later: it is an interesting, nonobvious piece of information derived from interview or observation data that drives opportunities.
Note: There are 1 correct answers to this question.

• A.Exportside
• B.Outside
• C.Flipside
• D.Inside

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The CEO of IDEO credits one key phrase for sparking the design thinking process:
"_______________________________"
Note: There are 1 correct answers tothis question.

• A."How part Ceo?"
• B."How part phrase?"
• C."How" part presumes?"
• D."How Might We?

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