A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

• A.Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
• B.Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
• C.Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
• D.Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

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How often does Marketing Cloud Account Engagement check for changes in Salesforce

• A.1 hour
• B.2 minutes
• C.5 minutes
• D.10 minutes

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LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

• A.Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
• B.Manually create and map custom fields in Marketing Cloud Account Engagement.
• C.Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
• D.Enable custom field creation via the Salesforce Connector.

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LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?

• A.IP allowlist
• B.Tracker domain
• C.Custom redirects
• D.Page actions

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LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

• A.Maintain the current form
• B.Use another third-party form
• C.Replace with a Marketing Cloud Account Engagement form
• D.Set up a form handler

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