What is true about grading? [Choose two answers]

• A.All prospects start with a grade of D.
• B.You cannot change the default profile criteria
• C.Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
• D.A prospect can be associated to multiple profiles.

Comment: *

Name: *

Email: *

Verification: *

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

• A.Marketing Cloud Account Engagement will give you content ideas for each landing page.
• B.Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
• C.Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
• D.Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

Comment: *

Name: *

Email: *

Verification: *

LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

• A.Email Preference Center and Static Public List
• B.Salesforce Engage and CRM Visible List
• C.Static Public List and Automation Rule
• D.Email Preference Center and Dynamic Public List

Comment: *

Name: *

Email: *

Verification: *

LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

• A.Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
• B.Edit the completion action on the form to only add to the list if the email address is valid.
• C.Use the list to send a permission pass email and remove all hard bounces.
• D.Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

Comment: *

Name: *

Email: *

Verification: *

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

• A.ReCAPTCHA
• B.Progressive Profiling
• C."Not you?" Link
• D.Kiosk/Data Entry Mode

Comment: *

Name: *

Email: *

Verification: *