A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

• A.A Transactional Journey with the Not Sent Notification activity included
• B.An external system to receive and confirm callback and subscriptions
• C.A Datorama instance to ingest their data
• D.An Interaction Studio instance to ingest their data

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

• A.Create a list in each BU and add subscribers with a matching Region to the list.
• B.Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
• C.Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
• D.Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate in this situation?

• A.Split the existing activities into two separate automations.
• B.Implement a Wait Activity to wait until the data extension is populated with records.
• C.Place a Verification Activity between the import and SQL Query activity.
• D.Write a custom SSJS script to
• E.validate the row count of the staging data extension and send a notification email.

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

• A.Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.
• B.Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud.
• C.Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud

Comment: *

Name: *

Email: *

Verification: *

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

• A.Use personalization strings created by selecting the data extension.
• B.Use AMPscript variables created from each field in the data extension.
• C.Use Dynamic Content rules to select a content area for each subscriber.
• D.Use Guide Template Language created for each field in the data extension.

Comment: *

Name: *

Email: *

Verification: *