Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

• A.%%view_as_webpage%%
• B.%%vawp%%
• C.%%view_email_url%%
• D.%%view_online%%

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Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?

• A._EnterpriseAttribute
• B._ListSubscribers
• C._PublicationSubscriber
• D._Subscribers

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Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

• A.Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
• B.Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
• C.Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
• D.Create and send to a sendable data extension containing those needed fields using a query activity.

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A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?

• A.File Transfer > SQL Query > Measures > Send Email
• B.File Transfer > Data Extract > Filters > Send Email
• C.File Transfer > Import File > SQL Query > Send Email
• D.File Transfer > Import File > Measures > Send Email

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Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?

• A.Automation Studio and Interaction Builder
• B.Journey Builder
• C.Automation Studio
• D.Automation Studio and Journey Builder

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