A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

• A.Run a SQL Query at 12:30 a.m. to create a suppression list.
• B.Run an Import Definition at 12 a.m. to create a suppression list.
• C.Create a Journey Goal to exit subscribers from the Journey.
• D.Create and enable a BLOCKOUT window In MobileConnect.

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Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?

• A.A File Drop Automation with User-Initiated Send Definitions
• B.User-Initiated Send Definitions with Filtered Data Extensions
• C.A Multi-Step Automation with User-Initiated Send Definitions
• D.A Multi-Step journey with Data Extension/Automation entry source

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Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

• A.Configure Contact Builder to automatically generate a unique subscriber key.
• B.Define the subscriber key as a unique value that does not relate to a specific channel.
• C.Regularly merge duplicate contacts to keep tracking data accurately.
• D.When using an external database of record, utilize that system's identifier as the contact key.

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A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

• A.Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity
• B.Salesforce Data Entry, SQL Query Activity, Task Activity
• C.Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
• D.API Event Entry, SQL Query Activity, Task Activity

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A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

• A.Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
• B.Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
• C.Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
• D.Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

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