Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

• A.Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
• B.Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
• C.Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
• D.Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

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Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

• A.Ask the content team to create more images in order to diversify the asset pool.
• B.Set a Fallback Asset.
• C.Utilize Einstein Engagement Frequency to send the emails less often.
• D.Set Fatigue Rules for the product Asset Classes.

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Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?

• A.Change the connection option to Scope by User.
• B.Review Apex Jobs within Set Up in Sales Cloud.
• C.Ensure the System User is assigned the Standard User Profile.
• D.Manually clear the OAuth token to refresh the connection.

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A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly within the email?

• A.A/B Test Content type
• B.AMPscript conditional against the Gender field
• C.Dynamic Content Block
• D.AMPscript LookupRows function

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Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?

• A.They will need to integrate with the Marketing Cloud SOAP API.
• B.The third-party send list should be pulled from the CMS
• C.Unsubscribes should be synchronized between senders.
• D.Engagement metrics will be passed into Marketing Cloud.

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