A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

• A.Should customers exit the journey when the goal is met?
• B.How long after the behavior occurs will a subscriber need to enter a journey?
• C.How are subscribers identified in your web analytics?
• D.How many messages should be included in each journey?
• E.Should a single customer exist in multiple journeys at the same time?

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)

• A.Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
• B.Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
• C.Leverage personalization strings within the email template to pull in language-specific content.
• D.Leverage Content Builder to create email templates for each language and populate the templates via the UI.

Comment: *

Name: *

Email: *

Verification: *

Which statement regarding editing an email template is true? (Choose 2) *****

• A.Changes to a template are automatically inherited in emails built from that template
• B.Changes to a template cannot be made once it is saved in the application
• C.A template does not automatically affect emails created from that template
• D.Updating an email to reflect changes made in its template can be done in the email properties

Comment: *

Name: *

Email: *

Verification: *

NTO just hired a new associate whose ...email is going to start creating and deploying the companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers

• A.send count
• B.subject line
• C.hyperlinks
• D.from name

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

• A.Leverage Multilingual Content Blocks.
• B.Leverage templates with AMPscript.
• C.Leverage Enhanced Dynamic Content.

Comment: *

Name: *

Email: *

Verification: *