Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

• A.Processing zipped and encrypted file containing subscriber data
• B.creating customer segments from multiple data extensions
• C.Setting behavior-based goals
• D.Building simple segmented campaigns without SQL queries
• E.Designing decision logic via an intuitive user interface

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The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

• A.Extract activity of data view tables > Query activity to create the required file > Transfer activity
• B.Report activity that generates Recent Send Summary report > Report delivered directly to FTP
• C.Query activity to pull data view information > Extract activity of data extension > Transfer activity
• D.Extract activity of Tracking Extracts that combines data into required file > Transfer activity

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A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

• A.Leverage Social Studio to capture email addresses.
• B.Use Journey Builder to build an audience using Ad Studio.
• C.Create CloudPages to collect and subscribe users,

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Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

• A.Plan for content to be used cross-channel, eliminating duplicates.
• B.Optimize the way content is stored with a naming convention.
• C.Create folders for each type of uploaded content.
• D.Import all content up front, rather than piece by piece.

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NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

• A.Triggered Import - user initiated send (not scheduled)

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