Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. The wants to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended?
Choose 2 answers

• A.Leverage personalization strings within the email template to pull in language-specific content.
• B.Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
• C.Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.
• D.Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.

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A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automation studio?

• A.Triggered send
• B.Template send
• C.Automated send
• D.Send email

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Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

• A.Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
• B.Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
• C.Create a user-initiated message to logged-in customers to send once the website is restarted
• D.Create and send an apology email that includes a discount for a future purchase to all customers.

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Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?

• A.Select Conversion Data from the Tracking menu
• B.Run a Conversion Report for this tracking link
• C.View Conversions tab of the email send's tracking page
• D.Create a Query Activity using Conversions Data View

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Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?

• A.Manually clear the OAuth token to refresh the connection.
• B.Initiate a log to troubleshoot package-related API calls.
• C.Ensure the System User is assigned the Standard User Profile.
• D.Change the connection option to Scope by User.

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