Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gear preference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?

• A.Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
• B.Create an automation with a send activity that deploys test emails to a test data extension.
• C.Create a test data extension with all possible content variations and send a test email to that data extension.
• D.Create a test list with all possible content variations and send test emails to that list.

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Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.
Where should NTO be able see if there has been a lift in overall likelihood to click?

• A.Einstein Messaging Insights
• B.Einstein Engagement Scoring
• C.Einstein Engagement Frequency

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What is a correct statement about a database of record? Choose 2 answers

• A.A database of record is a system in which a subscriber's status is maintained
• B.A database of record is a centralized storage repository of data about objects or people.
• C.A database of record is any database containing subscriber data.
• D.A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

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Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

• A.Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
• B.Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
• C.Use a Guided Send to perform a test send to Internal usersusing subscriber data.

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Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

• A.Email Engagement
• B.Web Conversion
• C.Manual Engagement

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