Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?

• A.Verification
• B.Send Email
• C.Wait

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Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

• A.Regularly merge duplicate contacts to keep tracking data accurately.
• B.Configure Contact Builder to automatically generate a unique subscriber key.
• C.Define the subscriber key as a unique value that does not relate to a specific channel.
• D.When using an external database of record, utilize that system's identifier as the contact key.

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Which file type delimiter is available in the Import Wizard? (Choose 3)

• A.Tab
• B.Other
• C.Pipe
• D.Comma
• E.Fixed Length

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A data administrator is creating a new data extension to store product catalog dat a. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)

• A.To determine the correct data type
• B.To optimize import process speed
• C.To save the data extension
• D.To ensure data integrity

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Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

• A.Use Email Address as Subscriber Key.
• B.Mark the field as the Primary Key.
• C.Select 'Deduplicate by Email' checkbox.

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