A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.

• A.Create a filter and a data extension key, an interaction and a triggered send.
• B.Create a measure and a data filter, a filter activity then use a triggered send.
• C.Create a filter and a data extension key, an interaction and a user-initiated send.
• D.Create a measure and a data filter, a filter activity then use a guided send.

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A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

• A.Portfolio
• B.Preference Management
• C.Data Extensions
• D.Email templates

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Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails. The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?

• A.Create an automation to begin when information changes on a store object using a workflow rule
• B.Create a scheduled automation to import the file on a recurring basis with store information
• C.Create a file drop automation to initiate when the store's data extension is updated via import
• D.Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP

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A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

• A.Include the mailing address of the sender.
• B.State why the subscriber is receiving the email
• C.Ensure an opt-out link is present.
• D.Include a phone number to call.

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A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?

• A.Guide Template Language
• B.Substitution Strings
• C.Dynamic Content Areas
• D.Personalization Strings

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