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  1. Home
  2. Salesforce Certification
  3. Marketing-Cloud-Advanced-Cross-Channel Exam
  4. Salesforce.Marketing-Cloud-Advanced-Cross-Channel.v2025-04-16.q53 Dumps
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Question 41

When are customers eligible to be send a message in STO(when customer will engage then its sent)

Correct Answer: D
* Understanding Send Time Optimization (STO):
Purpose: STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
How it Works: STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
* STO Send Time Logic:
Prediction Window: STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
Send at Predicted Hour: The email is sent during that predicted hour.
It's not immediate: STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
It's not within the first minute of the next hour: STO determines a specific hour, not just the start of the next hour.
It's not necessarily within the next hour: The predicted hour could be several hours away, depending on the subscriber's engagement history.
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Question 42

Difference between inbox message and in app message.

Correct Answer: A
The primary difference between inbox messages and in-app messages in mobile marketing involves how they are stored and displayed:
* A: Inbox message is displayed and stored in device, in-app message is displayed only 1 time. Inbox messages are saved within the app's message center or inbox and can be accessed multiple times. In contrast, in-app messages appear only once during the app usage session and are not stored for future viewing.
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Question 43

Which two concepts are types of Journeys?
Choose 2 answers

Correct Answer: A,C
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Question 44

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

Correct Answer: B
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Question 45

How much historical data is immediately available when a managed FB account is added to Social Studio?

Correct Answer: C
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