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Salesforce Certification
Marketing-Cloud-Advanced-Cross-Channel Exam
Salesforce.Marketing-Cloud-Advanced-Cross-Channel.v2025-04-16.q53 Dumps

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Question 21

3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A.SMS sent to landline number
B.switched off
C.mobile is in another call
D.out of cellular network coverage
E.Low battery

Correct Answer: A,B,D

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Question 22

how many activities recommended in a journey canvas.(150-200)

A.300
B.50
C.10
D.100

Correct Answer: D

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Question 23

What is the recommended maximum number of activities that should be on a single journey canvas?

A.300
B.100
C.50
D.10

Correct Answer: C

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Question 24

How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A.Orchestration
B.Data aggregation
C.Unified customer profile

Correct Answer: A,B,C

Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
* A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
* B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
* C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.

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Question 25

Difference between inbox message and in app message.

A.Inbox message is displayed and stored in device in app message is displayed only 1 time
B.Inbox message is displayed once but in app message is displayed repeatedly
C.Inbox messages can be used only in los whereas in app message can also be used in android

Correct Answer: A

* Inbox Messages:
Storage: Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
Persistence: They remain in the inbox until the user deletes them or the message expires.
Purpose: Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
* In-App Messages:
Display: In-app messages are displayed as pop-ups or notifications while the user is actively using the app.
Transience: They are typically displayed only once (or until dismissed) and are not stored for later viewing.
Purpose: Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
* Key Differences Summarized:
Storage: Inbox messages are stored; in-app messages are not.
Display: Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
Persistence: Inbox messages persist; in-app messages are transient.
* Why Other Options Are Incorrect:
B: The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
C: Both inbox and in-app messages can be used on both iOS and Android platforms.

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