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  1. Home
  2. Salesforce Certification
  3. Marketing-Cloud-Advanced-Cross-Channel Exam
  4. Salesforce.Marketing-Cloud-Advanced-Cross-Channel.v2025-04-16.q53 Dumps
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Question 36

What is true about Einstein engagement frequency (EEF). Select 3

Correct Answer: A,B,C
Einstein Engagement Frequency (EEF) is a feature designed to optimize email engagement by determining the optimal frequency of emails to reduce unsubscribe rates due to email fatigue. It specifically uses data from:
* A: Commercial send data, excluding transactional data.
* B: Data available within your own account, ensuring the model is tailored to your specific audience and engagement patterns.
* C: A strategy to help marketers send the right amount of emails, avoiding over-sending that leads to subscriber fatigue and potential unsubscribes.
These insights help in crafting more effective email marketing strategies by understanding customer engagement and interaction patterns.
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Question 37

Which three statements are true for MC Behavioral Triggers?

Correct Answer: A,C,E
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Question 38

Which social network(s) support lead capture in Ad Studio?

Correct Answer: A
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Question 39

A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers

Correct Answer: A,C
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Question 40

What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

Correct Answer: B,C
To send a real-time email with a dynamic buy link when stock levels drop below 50, the most effective APIs to use are:
* B: REST API: This API can be used to integrate real-time triggers from your stock management system to Salesforce Marketing Cloud. It allows you to send real-time communications based on stock changes.
* C: Transactional Messaging API: Specifically designed for real-time, triggered messaging, this API is ideal for sending transactional emails that include dynamic content like a buy link based on immediate changes in data, such as inventory levels.
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