Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

• A.Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
• B.Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
• C.Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
• D.Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.

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A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort? (Choose two.)

• A.Data Designer
• B.Web Analytics Connector
• C.Content Builder
• D.Cloud Pages

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ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? (Choose three.)

• A.Recognize web traffic as originating from email instead of another channel.
• B.Track web activity from a click on an email URL back to a specific email campaign.
• C.Match subscribers to web activity by passing Subscriber ID through email links.
• D.Use the web analytics platform to trigger behavioral remarketing emails.
• E.Pass web conversion data back into Marketing Cloud for use in email reporting.

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A customer wants to integrate their website with Marketing Cloud so users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose?

• A.Configure a data structure using lists and leverage the out-of-the-box Preference Center.
• B.Configure a relational data structure using data extensions and leverage a Web Collect form hosted in CloudPages.
• C.Configure a data structure using lists and leverage a SmartCapture form the client can iFrame into their website.
• D.Configure a relational data structure using data extensions and consult with the customer on API integration with their website.

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Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed ?

• A.SQL
• B.HTML
• C.AMPScript
• D.CSS

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