A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?

• A.Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
• B.Engagement Split > Send email > Wait By Duration > Random Split > Send email
• C.Decision Split > Send email > Engagement Split > Send email
• D.Random Split > Send email > Join > Decision Split > Wait By Duration > Send email

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A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

• A.Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
• B.Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
• C.Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
• D.Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
  Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

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A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected randomly. All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution? (Choose two.)

• A.Microsite with Web Collect to store entrants on a data extension.
• B.Send Email Activity with a link to a subscription center.
• C.Data Extension with double opt-in status defined.
• D.Microsite with Smart Capture to store entrants on a data extension.

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A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data inSales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers

• A.Create an Import Activity to import alumni data into Salesforce Report.
• B.Create list attribute to store student data from Sales Cloud.
• C.Use Synchronized Data Sources to obtain data from Sales Cloud.
• D.Use Data Designer to link student and alumni data to the contact record.

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Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

• A.Report Studio
• B.Web Analytics Connector
• C.Datorama
• D.Interaction Studio

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