Which two statements about a database of record are correct? (Choose two.)

• A.It is a centralized storage repository of data about objects or people.
• B.It is a system in which a subscriber's status is maintained.
• C.It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
• D.It is any database containing subscriber data.

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A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?

• A.My Tracking
• B.My Reports
• C.Tracking Extract
• D.Data Views

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ABC Company experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should ABC Company take?

• A.Create and send an apology email that includes a discount for a future purchase to all customers.
• B.Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
• C.Import a file of logged-in customers into ABC Company's existing abandoned cart journey in Journey builder.
• D.Create a user-initiated message to logged-in customers to send once the website is restarted

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A retail company needs to create journeys that will target subscribers based onwebsite behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in orderto design the data structure for this solution? Choose 3 answers

• A.Should a single customer exist in multiple journeys at the same time?
• B.How are subscribers identified in your web analytics?
• C.Should customers exit the journey when the goal is met?
• D.How long afterthe behavior occurs will a subscriber need to enter a journey?
• E.How many messages should be included in each journey?

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A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? (Choose two.)

• A.A SmartCapture form hosted in CloudPages that updates a Profile attribute.
• B.A SmartCapture form hosted in CloudPage that populates the entry source.
• C.A form hosted on the company website that fires the entry event via REST API.
• D.A form hosted on the company website that fires the entry event via SOAP API.

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