A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

• A.Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
• B.Create attributes for each child business unit in "Profile Management" to record unsubscribes
• C.Select "Use separate 'Subscription Center' for this business unit" in Settings
• D.Select "Subscribers will be unsubscribed from this business unity only" in Settings

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A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

• A.Use Automation Studio to prepare personalization data and initiate journey.
• B.Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
• C.Use send from Salesforce CRM and Salesforce report to prepare personalization data.
• D.Use Automation Studio and Salesforce sends with campaign as an audience.

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ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

• A.A user-initiated message to send an email to customers who made a purchase daily.
• B.Triggered Import - user initiated send (not scheduled).
• C.A scheduled automation to send emails to customers who made a purchase daily.

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A company collects subscriptions on its websites. It does the following:
*Compiles that subscription list in a database in the website content Management System (CMS).
*Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
*Uses Marketing Cloud as the database of record.
*Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?

• A.File Transfer > Import File > Measures > Send Email
• B.File Transfer > Import File > SQL Query > Send Email
• C.File Transfer > SQL Query > Measures > Send Email
• D.File Transfer > Data Extract > Filters > Send Email

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A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

• A.Remove subscribers who have not opened emails in three months.
• B.Use different subject lines and send "win back" emails with exclusive offers.
• C.Send inactive subscribers different messaging at a different frequency.
• D.Increase volume of sending, trying new times and days of the week.

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