A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

• A.Data Designer
• B.Web Analytics Connector
• C.Cloud Pages
• D.Content Builder

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Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

• A.Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
• B.Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
• C.Pick "Choose from list," selecting the from name and from email values from the list of account users.
• D.Match the external keys of the sender profile and data extension containing account representative details.

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What are data extension data retention policies?

• A.Settings to "soft" delete all data in a Data Extension so there is no data loss.
• B.Settings to control when a data extension creates a back-up of the data it contains.
• C.Settings to define when a data extension or the data within the data extension is deleted.
• D.Settings to prevent users from deleting a Data Extension created by another user.

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How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

• A.Email marketing manager role
• B.Marketing Cloud Administrator Role
• C.Regional or Local Administrator Role
• D.Marketing Channel Manager Role

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To fuel their expansion, ABC Company recently acquired Eagle Outfitters (EO). There is currently a thirty percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation. (Choose two.)

• A.The EO business unit can also have the ABC Company authentication package applied simultaneously for cross-marketing emails.
• B.The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication.
• C.The IP address included in the sender authentication package will have the same reputation as the ones being used for ABC Company.
• D.The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
• E.The email headers for EO will still reflect the private domain for ABC Company since that is the parent company.

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