A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?

• A.Add custom links to the page layouts in Marketing Cloud
• B.Create a Salesforce Data Extension for the user to select during a Guided Send.
• C.Create data validation rules for the integrated user in Sales Cloud.
• D.Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.

Comment: *

Name: *

Email: *

Verification: *

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

• A.HTML
• B.SSJS
• C.AMPscript
• D.SQL

Comment: *

Name: *

Email: *

Verification: *

A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?

• A.File Drop: Import File > Group Refresh > Send Email(s)
• B.Scheduled: Import File > SQL Query(s) > Send Email(s)
• C.File Drop: Import File > SQL Query(s) > Send Email(s)
• D.Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers NOT to use custom roles unless it is absolutely necessary.
How should a consultant create and assign roles for NTO?

• A.Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists.
• B.Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
• C.Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
• D.Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the Email Specialists.

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?

• A._Subscribers
• B._ListSubscribers
• C._PublicationSubscriber
• D._EnterpriseAttribute

Comment: *

Name: *

Email: *

Verification: *