Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? (Choose three.)

• A.Ages in Household
• B.Last Purchase Date
• C.Conversion Rate
• D.Lifetime Purchase Value
• E.Proximity to Store

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What are data extension data retention policies?

• A.Settings to control when a data extension creates a back-up of the data it contains.
• B.Settings to "soft" delete all data in a Data Extension so there is no data loss.
• C.Settings to prevent users from deleting a Data Extension created by another user.
• D.Settings to define when a data extension or the data within the data extension is deleted.

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Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

• A.Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
• B.They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
• C.Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
• D.The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

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What is a capability of the Import within Contact Builder? Choose 2 answers

• A.In order to use Map by Header Row, the fields in the DE and file must match exactly.
• B.The data source can be a local file, data filter, or file on any FTP.
• C.Like the Import Wizard, the Contact Builder import definition can be executed without saving.
• D.The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

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Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?

• A.Number
• B.Text (15)
• C.Decimal (15,0)
• D.Decimal (15,2)

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