Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

• A.Select 'Normalize Phone Number* in Journey settings.
• B.Select 'US' as the sending country in SMS activity.
• C.Format the phone field in Salesforce as +l[phonenumber],
• D.Configure the phone field in Salesforce as US locale.

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The customer has the following requirements for storing engagement data in their data warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?

• A.Report activity that generates Recent Send Summary report > Report delivered directly to SFTP
• B.Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity
• C.Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity
• D.SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity

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The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?

• A.Managing Unsubscribes for the Corporate Apparel Division only
• B.Using different From Name and Email Address settings
• C.Sending from a separate IP Address and Domain
• D.Brand guidelines for Corporate Apparel is different from NTO

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A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have three million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming? (Choose two.)

• A.IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
• B.IP ramp-up is important to establish a positive sender reputation.
• C.IP ramp-up takes four to six weeks to be able to fully send to all three million customers.
• D.IP ramp-up can be bypassed, given their historical lack of deliverability issues.

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Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

• A.%%vawp%%
• B.%%view_as_webpage%%
• C.%%view_online%%
• D.%%view_email_url%%

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